Can you help us
raise money through crowdfunding?
HOKO, a Glasgow-based residential architecture firm, aims to revolutionise the industry by making grand design the standard in UK homes. With big dreams, they needed more than just hefty funding—they needed an army of brand advocates too.
£500k raised by 260 backers
OUR
CREATIVE
PROCESS
Having worked with many brands during crowdfunding campaigns, we understand that there’s often press fatigue with these stories. While “brand X seeking investment” was once newsworthy, it has now become overdone. We needed a Trojan Horse to generate media interest around a fundraiser.
We collaborated with the HOKO team to create a range of unique investment rewards for supporters. For top-tier backers investing over £25,000, the incentive was a bespoke brick.
Thus, “Company seeks investment” became “World’s most expensive brick now for sale,” leading to global coverage and attracting 260 backers, securing over half a million in funding, and smashing the original target.
Coverage
-
![The image features a logo for 'The Scotsman,' with the name written in bold, black letters beneath a decorative pine branch illustration.]()
Hoko Glasgow: ‘World’s most expensive brick’ up for grabs at £25,000
-
![insider.co.uk logo in dark blue text]()
HOKO crowdfunding raises more than £420,000 in a fortnight
-
![Logo of Architects' Journal featuring a dark blue circle with white initials 'AJ' and the publication name in dark blue text.]()
‘Uber for architecture’ reveals aggressive growth plan and £500k crowdfunder
-
![The image features the large, bold logo of CBS, a major American television network, with the letters 'CBS' written in dark blue.]()
Scottish architect creates ‘world’s most expensive brick’ at £25,000
-
![Logo of Delfast Telegraph in dark blue text.]()
‘World’s most expensive brick’ up for grabs at £25,000
-
![STV News logo with a blue play button icon and the word 'news' in blue text]()
‘World’s most expensive brick’ up for grabs at £25,000
-
![Close-up of a logo with the text 'irish independent' in dark blue letters and a harp symbol on the right.]()
‘World’s most expensive brick’ up for grabs at £25,000
-
![Indy 100 logo in black and blue text]()
‘World’s most expensive brick’ up for grabs at £25,000
“As a purpose-driven entrepreneur, all I ever want to talk about is work. The importance of every word, image, phrase, and soundbite is critical, which is why I chose Story Shop to be my voice. I had commissioned big agencies before and felt like I was just picking a number and given an off-the-shelf service. When I worked with a freelancer, it took up too much of my time. The best thing about Story Shop is that you get director-level experience, attention to detail, and strategy, with the intimacy of working with a member of your own team.”
Darry Campbell
Founder
51 pieces of coverage
