So you’ve heard all about GEO. You get it. You see its importance. You’ve taken it and ran with it. You’ve mentioned it to your boss. Everyone’s bought in. But what next?

Awards aren’t the point of the work. But PRCA Medium Agency of the Year is a line in the sand for us.

When The Drum publishes its list of the 100 Hottest Independent Agencies in the World, it’s usually homework for us.

It’s the definitive list of who’s doing interesting work, who’s growing fast and and who we want to learn from.

Some of our best coverage comes from months of deep planning.

However, many of our most impactful hits – the ones that look on the surface like they “just happened” – are the result of fast thinking, journalistic instinct, and a very deliberate system that lets us move at speed.

Here, we’re lifting the curtain on the habits, processes, and understanding of the news agenda that help put our clients at the centre of it.

SEO was about getting you onto a list. GEO is about becoming the answer.

The campaigns that go to the moon aren’t usually the biggest or the most expensive. They’re the ones with the right story, the right idea,  the right execution, and the right timing.