Burst Effect-1

  
      journalists
      strategists
      creatives
      marketing managers
      content creators

who know

how this works.

From our HQ in Glasgow, we craft engaging multimedia stories to captivate your audience, driving impactful results, ensuring your message is heard, celebrated and remembered.

Two smiling people, a woman and a man, sit at a table with a floral tablecloth, holding pink cups, in a room with other people in the background.

MISSION

Our mission is to empower brands we believe in to create a meaningful impact on the world. Since our founding in 2020, we’ve partnered with carefully selected brands to help ensure they get the attention they deserve.

Driven by our core values of joy, hunger for success, collaboration, curiosity, responsibility and fairness, we infuse every project with enthusiasm and strive for excellence as an integral part of your team. By embodying these values, we cultivate a winning culture that has seen us recognised as the UK’s best small PR agency.

Jamie
After five years immersed in paid ads, Jamie made the switch to Story Shop to focus on big, unique ways to bring brands to life. He’s worked with brands like Aldi, Innis & Gunn, Cairngorm Coffee, and The Macallan, helping to find the storie — Jamie

After five years immersed in paid ads, Jamie made the switch to Story Shop to focus on big, unique ways to bring brands to life. He’s worked with brands like Aldi, Innis & Gunn, Cairngorm Coffee, and The Macallan, helping to find the stories worth telling and developing creative ways to tell them. He summers in Italy.

Gregor
Gregor made the switch to PR in 2014 after five years working as a journalist. During his decade on “the dark side,” he’s helped shine a light on brands he believes in—from Red Bull to Scottish Rugby to My Name’5 Doddie Foundation. He star — Gregor

Gregor made the switch to PR in 2014 after five years working as a journalist. During his decade on “the dark side,” he’s helped shine a light on brands he believes in—from Red Bull to Scottish Rugby to My Name’5 Doddie Foundation. He started Story Shop because he thought clients deserved better, and so do editors and journalists. He respects wood.

Scarlett
During a decade in retail marketing, Scarlett worked with some of the UK’s best agencies. Leveraging her experience on the other side of the fence, she co-founded Story Shop. Her ultimate goal is to create an agency different from the re — Scarlett

During a decade in retail marketing, Scarlett worked with some of the UK’s best agencies. Leveraging her experience on the other side of the fence, she co-founded Story Shop. Her ultimate goal is to create an agency different from the rest, by developing the best possible experience for everyone within and connected to Story Shop. She once convinced a mime to speak.

Dannii
Dannii takes care of the team, the office, and the events, making sure Story Shop is the place everyone wants to work and everyone wants to work with. When not chasing invoices, she’s planning an away day, decorating the office, or organis — Dannii

Dannii takes care of the team, the office, and the events, making sure Story Shop is the place everyone wants to work and everyone wants to work with. When not chasing invoices, she’s planning an away day, decorating the office, or organising a sweepstake. She's a 2 x winner of the Michael Scott's Dunder Mifflin Scranton Meredith Palmer Memorial Celebrity Rabies Awareness Pro-Am Fun Run Race for the Cure.

Eilidh
During five years spent working at big agencies, Eilidh developed a passion and a talent for making the dreams of her clients come true, helping Name’5 Doddie, Civerinos, and Kelvinside Academy all punch above their weight and receive nat — Eilidh

During five years spent working at big agencies, Eilidh developed a passion and a talent for making the dreams of her clients come true, helping Name’5 Doddie, Civerinos, and Kelvinside Academy all punch above their weight and receive national and international attention. She owns the complete “NOW” collection on CD.

James
James brings his experience as European Marketing Manager at Brompton Bicycle to help keep the show on the road for clients—he’s been on your side of the call too. A keen birdwatcher, he’s at his best when taking a bird’s-eye view to craft — James

James brings his experience as European Marketing Manager at Brompton Bicycle to help keep the show on the road for clients—he’s been on your side of the call too. A keen birdwatcher, he’s at his best when taking a bird’s-eye view to craft long-term strategies for clients, then making them happen. He leads on sustainability-focused projects. He once threw a kettle over a pub.

Madeleine

After six years as a journalist working in titles across Scotland and London, Madeleine is here to help your brand connect with readers by sourcing and scribing stories, and spotting the next big thing clients can talk about before anybody else does. She’s always hungry for coverage, especially when it’s for our F+B clients like Di Maggio’s and Civerinos’ restaurant groups.

Kelan
Inspired by The Devil Wears Prada, Kelan began her career as a magazine writer. She soon found her true passion: using project planning tools to create seamless, integrated campaigns for clients. Since joining the Shop in 2023, she’s helped — Kelan

Inspired by The Devil Wears Prada, Kelan began her career as a magazine writer. She soon found her true passion: using project planning tools to create seamless, integrated campaigns for clients. Since joining the Shop in 2023, she’s helped the likes of AC By Marriott, SixCo, and Vault City bring big ideas to life. She can eat a Rowntree Fruit Pastille without chewing.

Henry
Henry uses his hard-earned journalistic experience from 15 years in senior roles at regional and national news titles to deliver impactful PR coverage that moves the needle for clients, interviewing everybody from The Fonz to Basil Brush—an — Henry

Henry uses his hard-earned journalistic experience from 15 years in senior roles at regional and national news titles to deliver impactful PR coverage that moves the needle for clients, interviewing everybody from The Fonz to Basil Brush—and plenty of real-life characters in between. He once won a spelling bee in Japan.

Sandy
Full time Publicist, part time Desperate Housewives enthusiast. Whether it’s pitching to journalists, climbing up the Finnieston crane or dressing up as a bee – he always goes the extra mile to secure coverage for clients. And he'll even ke — Sandy

Full time Publicist, part time Desperate Housewives enthusiast. Whether it’s pitching to journalists, climbing up the Finnieston crane or dressing up as a bee – he always goes the extra mile to secure coverage for clients. And he'll even keep up with pop culture so you don’t have to.

How we work

Our in-house journalists, strategists, and creators immerse themselves in your brand, undertaking research, engaging with all stakeholders and experiencing your product or service firsthand to uncover strategic insights that underpin our strategy.
We collaborate to develop a detailed, actionable plan with clear milestones, defining key performance indicators (KPIs) and success metrics to ensure a solid foundation.
Your platform-agnostic PR campaign begins as we proactively pitch our publish-ready multimedia content, capitalise on trends, and generate new ideas to build a compelling narrative, generating buzz and interest across media channels while executing the strategy.
We monitor performance and gather feedback, regularly reviewing KPIs and outcomes to assess the effectiveness of our efforts and identify areas for improvement.
We refine and evolve our strategy based on key learnings and insights, ensuring ongoing optimisation and maximum impact of your PR efforts.