Can you help us
build anticipation
for our new spa?

The Spa at Kimpton is renowned in Glasgow and beyond, serving as a key feature of the hotel and its communications. Committed to excellence, the hotel initiated a seven-figure investment to create one of the UK’s best spas, necessitating a temporary closure. Our challenge was to build anticipation while maintaining attention during this period.

3,000,000 COVERAGE VIEWS

OUR
CREATIVE
PROCESS

An illustration of a pink and white newspaper titled "News" with blank sections for articles and images.

While arranging a series of high-profile journalist visits—from Conde Nast to The Times to Forbes—for the spa’s reopening, we sought ways to keep the connection between wellness and Kimpton Blythswood Spa alive.

We launched Scotland’s first Scandi-style outdoor spa, introduced Doggy Spa Days and created what is believed to be the world’s first “Shroom Service.” This innovative partnership with leading nootropics brand Four Sigmatic allows guests to start and end their day with a mushroom blend, designed to lower stress, protect the liver and support brain health.

A badge with a pink scalloped border, white circle in the center with the words 'Story Shop' in bold dark blue letters, and dark blue ribbons hanging below.

Memorable moments

We generated more than 200 pieces of media coverage in just one year, generating excitement around the spa which was fully booked for the month after opening.
Created the concept for the world’s first “Shroom Service”, partnering with Four Sigmatic, Puresport and the Kali Collective to bring the activation to life.
Launched the Snow Spa with an exclusive feature in The Huffington Post.
Arranged a calendar of top-tier stays, including Conde Nast to Women’s Health, GQ and Mailonline.

A woman practicing yoga in a hotel room while a man in a suit offers her a bowl of mushrooms.

‘Shroom Service’ is an example of an idea that comes from our regular Storyboarding sessions, where we focus on media moments for clients that are low-friction yet high-impact.

Woman in a white bathrobe and towel on her head sitting on a bed, drinking from a cup.

With a long lead-up time to launch, we were tasked with coming up with a 360 campaign, punctuated with coverage throughout to get the media excited - not exhausted.

Interior of a room with wood-paneled walls and a large window showing a snowy forest scene outside. Snow is falling from the ceiling, with snow on the floor and a wooden stool.

We secured more than 90 pieces of coverage for the hotel thanks to a consistent stream of top-tier journalist visits, organised by our team.

Coverage

This Luxury Glasgow Hotel Now Offers “Shroom Service” As Guests Make Wellness A Priority

Forbes
Ditch Your Latte, You Should Be Drinking Mushroom Coffee

Huff Post
Luxury spa reopens with snow shower and salt room after refurbishment

STV News
Want Better Skin? The Answer Could Be A Visit To A 'Snow Spa'

Huff Post
I braved sub-zero temperatures for an outdoor spa experience in Glasgow

Women's Health