Can you help us
sell the world’s most sustainable plant pot?

POTR is on a mission to provide sustainable, hassle-free botanical care for all. Utilising origami innovations, POTR ensures your flora thrives, with products delivered directly through your letterbox.

500% increase in online sales

A pink bowling pin with two black stripes near the top and the words 'STORY SHOP' in blue, angled on the lower part of the pin.

OUR
CREATIVE
PROCESS

Our deep dive into understanding POTR’s innovative products and compelling narrative allowed us to develop media releases that were primed for immediate pickup by leading media outlets. By deploying a strategic blend of feature articles and consumer communications, we successfully secured extensive coverage across local, national and international platforms. This comprehensive media strategy significantly amplified brand awareness and recognition.

POTR remarked on our unparalleled ability to articulate their story more effectively than they ever could, captivating the media and achieving unprecedented coverage.

Since their launch, our collaboration has driven a relentless media buzz, cementing their presence in the market.

Memorable moments

For the last few years, we've been consistently watering POTR's profile in the media, helping the business achieve some major green shoots along the way.
Our feature in Fast Company helped kickstart conversations with major investors, stockists and distributors.
Our Christmas campaign was a big one, securing inclusions in listicles in the Guardian, Sunday Times and even WIRED magazine.
We've consistently told their story from Crowdfunding to launching in Japan, securing features in the Huffington Post, BBC, Mailonline, OK magazine and more.

Pink vase with a bouquet of colorful flowers inside a wicker basket, against a plain white background.

POTR’s growth and increased media presence led to a significant brand partnership with leading UK company, Bloom & Wild.

A woman and a man sitting at a white table surrounded by various green potted plants, with the man watering one of the plants with a copper watering can.

Eilidh and Andrew Flynn, POTR Co-Founders, approached Story Shop in 2021 to launch their crowdfunding campaign. Since then, we’ve told their story across the world, helping them to gain them new stockists in the USA and Japan as a direct result of coverage.

Colorful geometric plant pots with various houseplants against an orange background.

From new product launches, brand collaborations to award wins, we’ve been by POTR’s side to tell their story.

The inventor selling origami back to Japan

BBC
A former Dyson designer has created plant pots that fold flat

Fast Company
How this designer created plant pots that water themselves

Metro
What are self-watering plant pots? Everything you need to know about the innovation taking the RHS Chelsea Flower Show by storm

Ideal Home
Accidental Flower Killer? This Vase Actually Helps Keep Them Alive

HuffPost UK
Entrepreneur friends design self-watering flat-pack pot to help keep plants alive - even when you're away

Daily Mail
Should I invest in a self-watering planter? How this clever, low-tech buy changed my luck with houseplants

Livingetc